Welcome to WordZone
For more than 20 years WordZone has made words work for business. Now it focuses on Vertical Networks – the next generation of social business
For most of this time it ran multi-media programmes for clients such as Telegraph Media Group and News International. Traditional style business clubs for readers of The Daily Telegraph and The Sunday Times evolved into work with online business communities in 2010. It has become a recognised expert in the business usage of social media and went on to run several LinkedIn groups for major clients such as Oracle – for which it became Global Preferred Supplier.
WordZone now specialises in the quickly-developing field of Vertical Networks. These social media platforms reject the ‘one-size-fits-all approach of ‘horizontal networks’ such as LinkedIn that seek to serve all professions and all industries. Instead ‘vertical networks’ are specially developed to meet the specific needs of particular groups – and the best have quickly evolved into ‘ecosytems’ for specific industries and professions.
The business is based in the UK but works in close partnership with Metzano, operator of Linked:HR and many other HR-focused LinkedIn groups with a total of 1.5 million members.
The Future of Social Media
CEO Dave Sumner Smith discusses the future of social media in this 60 second slice of a larger interview …