Creating business communities
WordZone’s CEO Dave Sumner Smith originally used traditional media to run business communities such as The Sunday Times Enterprise Network in the UK & Ireland and The Daily Telegraph Business Club. These involved weekly pages in the newspapers, together with conferences, newsletters, websites and magazines.
The business moved into the field of social media when it launched The Business Technology Forum (TBTF) group for Oracle on LinkedIn in May 2010. The rapid success of this group led on to a series of other groups for Oracle and other multinational Fortune 500 clients. WordZone then began working in close partnership with Next Dimension Media.
For several years the Seattle-based company was the world’s biggest independent operator of LinkedIn groups. These groups covered a very wide range of interests. The most popular amongst these are Linked:HR and Linked:Energy.
Next Dimension Media was restructured in January 2016 to better serve these diverse audiences.
Olivier Taupin – who originally created these groups – took exclusive stewardship of Next Dimension Media and all its assets. He is personally responsible for Linked:Energy (with 236,000 members at the time), Next Dimension Careers: Leadership & Career Management Strategies (121,000) and Linked:Seattle (54,000) plus various related groups.
Linked:HR (with 975,000 members) plus all HR-related groups and all relevant Twitter accounts are now operated by Metzano LLC, majority owned by Dave Sumner Smith (CEO of WordZone) and Pamela Harding, with Olivier Taupin maintaining a minority interest in the business.