The Staffordshire-based agency Winning Moves plays a key role in helping DTI efforts to ensure UK companies adopt best practice methodologies. It developed a modular programme to train and develop ‘innovation champions’. But it needed collateral to publish on its website to show how the programme had helped local businesses.
WordZone had previously written scores of case studies for the Benchmark Index programme operated by Winning Moves on behalf of the DTI. So the agency had no hesitation turning to WordZone.
WordZone quickly produced a series of case studies highlighting the business benefits of the various programmes. These were published on the Winning Moves website.
As a result, businesses in the Midlands are now able to learn of the benefits of the programme direct from their peers.