With so many ads trying to grab the attention of readers, The Sunday Times Enterprise Network was unsure how to convince would-be sponsors and members that the programme worked effectively.
It asked WordZone for some creative advice.
We suggested it emphasised how businesses previously profiled in the newspaper had benefited from the advice given by the sponsor experts. WordZone selected a number of examples such as Sportingbet, Vivid Imaginations and Cobra Beer.
The advertisements designed by WordZone were published in The Times, Sunday Times and various other magazines and programmes for business events.